| Website analysis/evaluation
is the continuous process of identifying,
understanding, and adapting outstanding practices
against recognized industry leaders to help
your website improve its performance. It is
an ongoing activity that is intended to improve
performance and can be applied to all facets
of operation. |
|
| Step
2: Competition
Analysis |
| Our team of SEO experts will
make a list of your competitors and visit
their website to closely observe and analyze
various techniques used by them. During this
analysis we will get a picture of the strategy
with regard to promotion/optimization that
would exactly work for your business. This
properly planned strategy would then be used
to implement various other steps required
to attain top rankings and would help your
website to maximize its performance in search
engines. |
|
| Step
3: Keyword
Research and Target list preparation |
| Success of search engine marketing
largely depends on selecting the right keywords.
With the above harvested information we prepare
a list of targeted keywords, and finalize
on them on mutual basis. |
|
| Step
4: Website
Optimization and Content Editing |
| It's time to get down to the
nitty-gritty and start utilizing targeted
keywords within the web pages. |
- Applying the proposed
website structure in terms of links and
dynamics for better search engine indexing.
- Creating Meta tags in tune with
the prepared keyword list, after identifying
the pages and their target keywords.
- HTML Code optimizing which includes
setting up your home page W3C Compliant,
and adding headings, image alt tags and
hyperlinks.
- HTML Code Clean up and optimization.
- Editing and copy writing the content
to make on page relevancy in terms of targeted
theme.
|
| Step
5: Search
Engine Submission |
| Manual submission of the website
to different search engines with a focus on
the most popular search engines, such as Google,
AOL, MSN, AltaVista, All The Web, Yahoo and
DMOZ. |
|
| Step
6: Link
Popularity / Link Building |
- Our dedicated team conducts
extensive research on the Internet to identify
relevant affinity sites.
- We then contact them on a one-to-one
basis and establish a dialogue.
- We will provide you with linking
progress and confirmation reports as they
become available.
|
| Step
7: Rank
Reporting, Monitoring & Tweaking the website |
| At this point, the only thing
left to do is wait for your rankings. Usually
it takes 3 months for your website to show
up in search engines. We send reports on the
Search Engine rankings to you via email. |
| Our Promotion Xpert, at Microsys,
also monitor at all time for the duration
of contract, the optimization of your web
site in order to make/suggest changes according
to new requirements/regulations which may
arise from major search engines. |
